The company starts its global developer’s conference, WWDC, this Monday – The multinational will encourage creativity in health, safety, and productivity.
Apple celebrates this Monday its traditional meeting with developers, known by its acronym WWDC, considered one of the most anticipated technological meetings of the year since the Californian company usually anticipates most of the year’s developments before related engineers and computer scientists. to their proposals.
The focus of interest of the professional public, specialized press, and followers of the brand promises to point in half a dozen directions: announcements around possible virtual reality devices; new Apple brand computers and laptops; possible strategic shift of the multinational to embrace generative artificial intelligence; new features of the iOS 17, WatchOS, macOS and tvOS operating systems; improvements in the hardware, software and services ecosystems in matters of security, privacy and standardization; and new tools, resources and features for apps on iPhones and iPads.
Although the content of WWDC is part of Apple’s best-kept secrets, leaks have been animating this global forum for days, especially on the eve of big announcements. While waiting for Tim Cook, CEO of Apple, to inaugurate this year’s edition and clear up all the mysteries, the sector hopes to assist in a strategic change in the most valuable company in the world on the stock market, with a capitalization of 2.83 billion dollars.
Virtual reality. Virtual reality viewers have everything in their favor to earn a space in Apple’s showcase. With some delay compared to other manufacturers, Apple’s proposal promises to energize a market segment now dominated by Meta. Sources in the sector are betting on a device whose appearance resembles ski touring goggles.
The price is expected to range between 2,000 euros and 3,000 euros and the reproduction quality of 1.41-inch micro Oled screens and 4K resolutions. The same gadget could be called Apple Reality Pro and, among other qualities, it will favor the development of the entire ecosystem related to the metaverse.
According to Mark Gurman, a Bloomberg analyst specializing in Apple, he anticipates that these headsets will incorporate multiple external sensors for hand tracking, as well as technology capable of interpreting eye movement behind the glasses.
New Macs. Although WWDC traditionally focuses its attention on Apple’s software and different operating systems, the conference takes advantage of the occasion to present its proposals for computers and laptops, always paired with new and powerful microprocessors.
In this case, the industry is betting on a 15-inch Mac Air equipped with the M2 chip, the same one used by the MacBook Air models launched in 2022. Speculation also points to a new 13-inch MacBook Pro, 13-inch MacBook Air, and a 24-inch iMac, all with the new M3 chip.
Artificial intelligence. Apple has always done excellent things with algorithms, with processors specifically designed to manage this type of resource. However, the phenomenon of generative AI has not found the momentum in Cupertino that it enjoys in Microsoft, Google, and Amazon. Now it remains to be seen how Apple gets on a train that is increasingly questioned for ethical and regulatory reasons.
Future updates. WWDC allows Apple users to learn about the new features of their equipment several months in advance. It seems easy to predict that security, productivity, entertainment, and health will be the company’s priorities in future operating system updates. There also promises to be room for developer creativity related to virtual, mixed, and augmented reality.
The caution of the ‘giant’
“Dress me slowly, I’m in a hurry.” It matters little whether the authorship of the proverb corresponds to Charles III or Napoleon Bonaparte. Apple could also make it its own. Throughout its history, the company has been cautious to avoid stumbling upon immature technologies.
Before incorporating 5G, for example, the company made sure that super broadband would meet user expectations. It was also not in a hurry to incorporate wireless headphones or smart speakers into its product portfolios.
Tablets already existed long before the iPad, without that diminishing Apple’s strength when it opted for these formats. And something similar to the above seems to be replicated with virtual reality and artificial intelligence.
